73 Citrus is a Hawke’s Bay based Orange Juice beverage company specialising is supplying the tastiest of cold pressed orange juice. Given the opportunity of illustrating their debut can we were briefed with combining family roots,  shown with a father and son picking oranges with the iconic backdrop of a typical New Zealand bay. The design’s colours were stripped back to adhere to our print limitations giving us the opportunity of creating a foreground/background sunrise illustration.